Edward
L. Bernays, often referred to as the "father of public relations,"
began practicing public relations during WWI. He counseled actors, presidents,
large corporations, and government.
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The
first African-American to acquire major accounts such as Coca-Cola and
Carnation,
Kendrix set the stage for the breakdown of ethnic and cultural stereotypes
in advertising. His PR campaigns left an imprint on the world that is
seen
everywhere.
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Representing
the Cuban government in the 1920s and the German Tourist Information
Office
in the 1930s left Carl Byoir's reputation with no shortage of controversy.
After years in travel PR, Byoir enjoyed many successes in industrial
PR.
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Arthur
W. Page, who at the height of his career was Vice President of Public
Relations for AT&T, pioneered innovative public relations practices
that are still used today.
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Chet Burger, a pioneer not only of
modern public relations practices, but of television
journalism. He is regarded as the first public relations
practitioner to use that "new"medium for telling the
corporate story.
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