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- American
Association of School Administrators.
Public
Relations for America's Schools.
Washington DC: AASA, 1950. 497 pages. [top]
- American
Iron and Steel Institute.
"Elements
of a Steel Company's Community Relations Program."
undated, 52 pages. [top]
- American
Medical Association.
County Medical Public Relatons Manual.
1961. 126 pages. [top]
- Adams,
Alexander B.
Handbook
of Practical Public Relations.
New York: Thomas Y. Crowell Co., 1965. 327 pages. [top]
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William
C.
Media Guide for Academics
Los Angeles: Foundation for American Communications (FACS), 1994.
72 pages. [top]
- Adult
Education Association. Ed.
Effective
Public Relations.
Chicago: AEA, 1957. 48 pages. [top]
- Albig,
William.
Modern
Public Opinion.
New
York: McGraw-Hill, 1956. 518 pages. [top]
- Allen, Jon L.
Not For Attribution
Xlibris Corporatin, 1999. 226 pages. [top]
- American
Institute of Banking.
Bank
Public Relations and Marketing.
Homewood, IL: American Bankers Assn., 1967. 362 pages. [top]
- American
Pharmaceutical Manufacturers Association.
A
Primer of Public Relations.
New York: APMA, 1953. 90 pages. [top]
- Army,
Department of.
"Army
Information Officers' Guide."
1968. 85 pages. [2 copies]. [top]
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Department of.
"Public
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1954. 145 pages. [top]
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Public
Relations: the Profession and the Practice.
St.Paul, MN: West Publishing Co., 1983, 966 pages. [top]
- Ashford,
Gerald.
Everyday
Publicity.
New York: Law Arts, 1970. 90 pages. [top]
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J. C. And L. F. Van Houten, ed.
The
Dartnell Public Relations Handbook.
Chicago: Dartnell Corp, 1956. 1005 pages. [First edition]. [top]
- Bagdikian,
Ben H.
The
Effete Conspiracy and other Crimes by the Press.
New York: Harper and Row, 1972. 158 pages. [top]
- Baker,
John N.
Your
Public Relations are Showing.
New York: Record Press, 1958. 312 pages. [top]
- Baldridge,
Letitia.
Of
Diamonds and Diplomats.
Boston: Houghton and Mifflin, 1968. 240 pages. [top]
- Barbour,
Robert L. Ed.
Who's
Who in Public Relations, 1959 Ð 1960.
Meridian, NH: PR Publishing Co., 1959. 315 pages. [top]
- Baus,
Herbert M.
Public
Relations at Work.
New York: Harper and Bros. 1948. 242 pages. [top]
- Baus,
Herbert M.
Publicity
in Action.
New York: Harper and Bros. 1954. 335 pages. [top]
- Batchelor,
Bronson.
Profitable
Public Relations.
New York: Harper and Bros., 1938. 252 pages. [top]
- Batten,
H.A.
"Public
Relations"
[An address before Association of National Advertisers, Inc.]
April 28, 1937. 40 pages. [top]
- Bent,
Silas.
Ballyhoo:
The Voice of the Press.
New York: Boni and Liveright, 1927. 398 pages. [top]
- Berman,
Steve.
How
to Create your own publicity for Names, Products or Services and Get
it for Free.
New York: Frederick Fell, 1977. 140 pages. [top]
- Bernays,
Edward L.
Biography
of an Idea: Memoirs of a Public Relations Counsel.
New York: Simon and Schuster, 1965. 849 pages. [top]
- Bernays,
Edward L.
The
Engineering of Consent.
Norman, OK: U. of Oklahoma Press, 1955. 246 pages. [top]
- Bernays,
Edward L.
Public
Relations.
Norman, OK: U. of Oklahoma Press, 1952. 374 pages. [top]
- Bernays,
Edward L.
Your
Future in Public Relations.
New York: Richards Rosen Press, 1961. 158 pages. [First and revised
editions] [top]
- Bernays,
Edward L.
"American
Public Relations, A short history".
Reprinted from "Gazette", Vol II, No 2. 1956. 9 pages. [Gift
from the author] [top]
- Bernays,
Edward L.
Crystallizing
Public Opinion.
New York: Liveright, 1923. 1961 edition. [top]
- Beveridge,
Ocsar M.
Financial
Public Relations.
New York: McGraw-Hill, 1963. 364 pages. [top]
- Black,
Samuel and Melvin L. Sharpe.
Practical
Public Relations.
Englewood Cliffs,NJ: Prentice-Hall, 1983. 214 pages. [top]
- Bivins,
Thomas
Handbook
for Public Relations Writing.
Lincolnwood, IL:NTC Business Books. 1988. 287 pages. [top]
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Eleanor.
Sources
for Reference in the Mass Media.
Urbana, IL: U of Illinois Press, 1961, 46 pages. [top]
- Blumenthal,
L. Roy.
The
Practice of Public Relations.
New York: The Macmillian Co., 1972. 278 pages. [autographed] [top]
- Blumenthal,
Sidney.
The
Permanent Campaign.
New York: Touchstone, 1980. 536 pages. [top]
- Boorstin,
Daniel J.
The
Image. A Guide to Pseudo-events in America.
New York: Harper and Row, 1961. 315 pages. [top]
- Bortin,
Virginia.
Publicity
for Volunteers: A Handbook.
New York: Walker, 1981. 159 pages. [top]
- Boyd,
Malcolm.
Crisis
in Communication: A Christian Examination of the Mass Media.
New York: Doubleday, 1957. 128 pages. [top]
- Brinkley,
William.
Don't Go Near the Water.
New York: Random House, 1956. 373 pages. [A novel about public affairs
in the military during WW II]. [top]
- Bristol,
Jr., Lee H. Ed.
Developing
the Corporate Image.
New York: Charles Scribner's Sons, 1960. 298 pages. [Autographed].
[top]
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Glen M and David M. Dozier.
Using
Research in Public Relations.
Englewood Cliffs, NJ: Prentice-Hall, 1990. 414 pages. plus manual.
[top]
- Brown,
J.A. C.
Techniques of Persuasion
Middlesex, Great Britain: Penguin, 1953. 325 pages. [top]
- Budd,
Jr., John F.
An Executive's Primer on Public Relations.
New York: Chilton, 1969. 233 pages. [top]
- Burnett,
Verne.
Solving Public Relations Problems.
New York: B. C. Forbes and Sons, 1952. 174 pages. [top]
- Burnett,
Verne.
You
and Your Public Relations.
New York: Harper and Bros, 1943. 194 pages.[Second edition];
1947. 204 pages [revised edition] [top]
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Paul.
Corporate Public Relations.
New York: Reinhold, 1966. 228 pages. [top]
- Butterfield,
William H.
Goodwill Letters that Build Business.
New York: Prentice-Hall, 1940. 300 pages. [top]
- Butterfield,
William H.
How to use Letters in College Public Relations.
New York: Harper and Bros., 1944. 182 pages. [top]
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Elias.
Crowds & Power.
New York: Viking, 1966. 495 pages. [top]
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Bertrand R.
Public Relations.
Homewood, IL: Richard D. Irwin, 1952. 691 pages.
Revised edition, 1956. 691 pages. [top]
- Cantor,
Bill.
Experts in Action.
Second edition. New York: Longman, 1989. 520 pages. [top]
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Alan H. Ed.
Public Relations Ideas in Action.
New York: McGraw-Hill, 1957. 327 pages. [top]
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Public Relations Practices -- Case Studies.
Englewood Cliffs, NJ: Prentice-Hall, 1975. 376 pages. [top]
- Childs,
Harwood L.
An Introduction to Public Opinion.
New York: John Wiley, 1940. 152 pages. [top]
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Harwood L., Ed.
"Pressure Groups and Propaganda".
Special edition of The Annals of the American Academy of Political
and Social Sciences. Vol 179. May 1935. [top]
- Cirino,
Robert.
Power to Persuade.
New York: Pathfinder, 1974. 246 pages. [top]
- Clay,
Roberta.
Promotion in Print.
Cranbury, NJ: Barnes, 1970. 94 pages. [top]
- Cohen,
.Arthur C.
Attitude Change and Social Influence.
New York: Basis Books. 1964. 156 pages. [top]
- Cole,
Robert S.
The Practical Handbook of Public Relations.
Englewood Cliffs, NJ: Prentice-Hall, 1981. 213 pages. [top]
- Crouse,
Timothy.
The Boys on the Bus.
New York: Ballantine, 1973. 402 pages. [top]
- Curtis,
Alice Partlow.
Is Your Publicity Showing?
Princeton, NJ: D. Van Norstrand, 1949. 211 pages. [top]
- Cutlip,
Scott M. Ed.
A Public Relations Bibliography
Madison, WI: U of Wisconsin Press, 1957. 313 pages;
Second edition, 1965. 305 pages. [top]
- Cutlip,
Scott M. and Allen H. Center.
Effective Public Relations.
Englewood Cliffs, NJ: Prentice-Hall, 1952. 502 pages [First edition]
Second edition: 1958. 450 pages
Third edition: 1964. 512 pages
Fourth edition: 1971. 701 pages
Fifth edition: 1978. 612 pages
Fifth edition revised: 1982. 612 pages. [top]
- D'Aprix,
Roger.
The Believable Corporation.
New York: AMACOM, 1977. 211 pages. [top]
- Danielson,
Wayne A and G.C. Wilhoit, Jr.
A Computereized Bibliography of Mass Communication Research.
U. of North Carolina, 1967, 399 pages. [top]
- Darrow,
R. W., D. J. Forrestal and A. O. Cookman.
Public Relation Handbook.
Chicago: Dartnell, 1967. 944 pages. [top]
- Dartnell
Corp.
Improving the Content of the Employee Magazine.
Chicago, undated, 110 pages. [top]
- DeLorenzo,
Anthony G.
"Public Reflections."
Reprint of undated talk. 16 pages. [top]
- Department
of Defense.
"Handbook for Stringers in the Armed Forces."
Fi. Benjamin Harrison, IN, 1978. 21 pages. 1978 and 1980 editions.
[top]
-
Department of Defense.
"Radio and Television Manual"
1971. 72 pages. [top]
- Department
of Defense.
"Public Affairs Department Handbook"
1972 116 pages
June 1979 edition, 300 pages. [top]
- Doob,
Leonard.
Public Opinion and Propaganda.
New York: Henry Holt, 1948. 600 pages. [top]
- Douglas,
George A.
Writing for Public Relations.
Columbus: Charles E. Merrill, 1980. 183 pages. [top]
- Dover,
C.J.
Effective Communications in Company Publications.
Washington, DC: BNA Incorporated, 1959. 367 pages. [top]
- Efron,
Edith.
The News Twisters.
New York: Manor Books. 1972. 355 pages. [top]
- Ewen,
Stuart
PR! A Social History of Spin
New York: BasicBooks (HarperCollins), 1996. 480 pages. [top]
-
Federal Trade Commission
"Media Policy Session, Technology and Legal Change"
Washington, DC, 1979. 150 pages. [top]
- Financial
Public Relations Association.
Yearbook.
Chicago: FPRA, 1958. 666 pages;
1962, 347 pages;
1963, 393 pages. [top]
-
Financial Public Relations Association.
A Management Guide to Public Relations.
Chicago: FPRA, 1963. 153 pages. [top]
- Fine,
Benjamin.
Educational Publicity.
New York: Harper and Bros., 1951. 561 pages. [top]
- Finn,
David.
The Corporate Oligarch.
New York: Simon and Schuster, 1969. 319 pages. [top]
- Fleuter,
Douglas L.
The Human Side of Business.
New York: Exposition, 1972. 96 pages. [top]
- Freeman,
John Leiper.
The Political Process.
Executive Bureau--Legislative Committee Relations.
New York: Random House, 1965. 146 pages. [top]
- Fulbright,
James William.
The Pentagon Propaganda Machine.
New York: Vintage Books, 1970. 166 pages. [top]
- Gaer,
Joseph.
The
First Round.
New York: Duell, Sloan and Pearce, 1944. 478 pages. [CIO PACs] [top]
- Gannett
Center Journal.
"The Opinion Makers"
New York. Vol 3, No 2, Spring 1989. 168 pages. [top]
- Garrett,
Paul.
"Public
Relations-Industryÿs No.1 Job"
1938 speech delivered to American Association of Advertising Agencies.
32 pages. [top]
- Glemser,
Bernard.
The P.R. Girls.
New York: Bantam Books, 1972. 316 pages. [A bad novel] [top]
- Gold,
Vic.
PR as in President.
New York: Doubleday, 1977. 251 pages. [top]
-
Gold, Vic.
I Don't Need you When Iÿm Right.
New York: William Morrow, 1975. 218 pages. [top]
- Golden,
Hal and Kitty Hanson.
The Techniques of Working with the Press.
Dobbs Ferry, NY: Oceana Publications, 1962. 232 pages. [top]
- Golden.
L.L.L.
Only by Public Consent.
New York: Hawthorn Books, 1968. 386 pages. [top]
- Goldman,
Eric F.
Two-Way Street. The Emergence of the Public Relations Counsel.
Boston: Bellman Publishing Co., 1948. 36 pages. [top]
- Gottleib,
Edward and Philip Klarnet.
Successful Publicity.
New York: Gossett and Dunlop, 1964. 96 pages. [top]
- Graham,
Floyd F.
Public Relations in Music Education.
New York: Exposition Press, 1954. 241 pages. [top]
- Gras,
Norman Scott Brian.
"Shifts in Public Relations."
Special issue of Bulletin of the Business Historical Society. Vol
19, 1945. 148 pages. [top]
- Griswold,
Glenn and Denny Griswold.
Your Public Relations.
New York: Funk & Wagnalls. 1948. 634 pages. [top]
- Gross,
Gerald ed.
The Responsibility of the Press.
New York: Fleet Publishing Co., 1966. 416 pages. [top]
- Guth, APR, David W. and Charles Marsh, Ph.D.
Public Relations: A Value-Driven Approach
Pearson Education, Inc., 2000, 2003, 2006. 604 pages. [top]
- Hall,
Babette.
Public Relations, Publicity and Promotion.
New York: Ives Washburn, 1970. 117 pages. [top]
- Hannaford,
Peter.
Talking Back to the Media
New York: R.R. Donnelley, 1986. 184 pages. [top]
- Harlan,
Gene and Alan Scott.
Contemporary Public Relations Principles and cases.
Englewood Cliffs, NJ: Prentice-Hall, 1956. 204 pages. [top]
- Harlow,
Rex F.
Public Relations in War and Peace.
New York: Harper and Bros., 1942. 220 pages. [top]
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Harlow, Rex F. and M.M. Black.
Practical Public Relations.
New York: Harper and Bros., 1947. 442 pages;
Revised edition, 1952. 442 pages. [top]
- Harral,
Stewart.
Tested Public Relations for Schools.
Norman, OK: U. of Oklahoma Press, 1952. 174 pages. [top]
- Harral,
Stewart.
Patterns of Publicity Copy.
Norman, OK: U. of Oklahoma Press, 1950. 139 pages. [top]
- Harrington,
Alan.
Life in the Crystal Palace.
New York: Alfred A. Knopf, 1959. 263 pages. [top]
-
Harrington, Alan.
The Revelations of Dr. Modesto.
New York: Popular Library, 1955. 176 pages. [A novel] [top]
- Helm,
Lewis M., et al.
Informing the Public.
New York: Longman, 1981. 359 pages. [top]
- Hendrix,
George.
Public Relations Cases.
Belmont, CA: Wadsworth, 1988. 447 pages. [top]
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Henderer, F. Rhodes.
A Comparative Study of the Public Relations Practices of Six Industrial
Corporations.
Pittsburgh: U of Pittsburgh Press. 1956. 232 pages. [top]
- Hiebert,
Ray Eldon.
Precision Public Relations.
New York: Longman, 1988. 396 pages. [top]
- Hill
and Knowlton.
Critical Issues in Public Relations.
Englewood Cliffs, NJ: Prentice-Hall, 1975. 234 pages. [top]
- Hill,
John W.
Corporate Public Relations.
New York: Harper and Bros., 1958. 178 pages. [top]
-
Horn, Gunnar.
Public-School Publicity.
New York: Inor, 1948. 226 pages. [top]
- Hummel,
William and Keith Huntress.
The Analysis of Propaganda.
New York: William Sloane Associates, 1949. 222 pages. [top]
- Hurwood,
David L. And Earl L. Bailey.
Advertising, Sales Promotion and Public Relations — Organizational
Alternatives. Report # 16.
New York: The Conference Board, 1968. 166 pages. [top]
- Hyatt,
Dave.
Public Relations. A Handbook for Business, Labor and Community
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Ithaca, NY: Cornell U Press, 1963. 94 pages. [top]
- Institute
for Propaganda Analysis.
"The Fine Art of Propaganda."
New York: Harcourt, Brace, 1939. 140 pages. [top]
- Jacobs,
Herbert.
Practical Publicity.
New York: McGraw-Hill, 1964. 210 pages. [top]
- Jones,
Gerre.
Public Relations for the Design Professional.
New York: McGraw-Hill, 1980. 278 pages. [top]
- Kadon,
John and Ann Kadon.
Successful Public Relations Techniques.
Scottsdale, AZ: Modern Schools, 1976. 250 pages. [top]
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Elihu and Paul F. Lazerfield.
Personal Influence. Personal Influence.
New York: The Free Press, 1955. 400 pages. [top]
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Professional Public Relations and Political Power.
Baltimore: Johns Hopkins Press, 1956. 247 pages. [top]
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Samuel Macaw.
Winning the Public. Winning the Public.
New York: McGraw-Hill, 1921. 148 pages. [top]
- Kindred,
Leslie W.
School Public Relations.
Englewood Cliffs, NJ: Prentice-Hall, 1957. 454 pages. [top]
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Jeremy, pseudo.
The Build-Up Boys.
New York: Schribner and Sons, 1951. 242 pages. [A novel] [top]
- Klapp,
Orrin Edgar.
Symbolic Leaders.
Chicago: Aldine, 1964. 272 pages. [top]
- Kobre,
Sidney.
Dynamic Force of Public Relations Today.
Dubuque, IA: C. Brown, 1964. 296 pages. [top]
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Gustave.
The Crowd.
Paris, 1895. Reprinted by Ballantine Book 1969. 193 pages. [top]
- Lee,
Ivy.
"The Problem of International Propaganda."
Speech reprint of a talk given before a private group in London, July
3, 1934. [top]
- Lerbinger,
Otto.
Designs for Persuasive Communications.
Englewood Cliffs, NJ: Prentice-Hall, 1972. 283 pages. [top]
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Lesly's Public Relations Handbook.
New York: Prentice-Hall, 1950. 902 pages. [2 editions] [top]
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Lesly, Philip
Public Relations in Action.
Chicago: Ziff-Davis, 1947. 280 pages. [top]
- Lesly,
Philip.
How we Discommunicate.
New York: American Management Assn, 1979. 227 pages. [top]
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Herschell Gordon.
How to Handle your Own Public Relations.
Chicago: Nelson-Hall, 1977. 271 pages. [top]
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The Corporate Conscience.
New York: Hawthorn, 1974. 239 pages. [top]
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Walter.
American Inquisitors.
New York: Macmillian, 1928. 120 pages. [top]
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Public Opinion.
New York: Macmillian, 1930. 427 pages. [top]
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Grassroots Public Relations for Agriculture.
Little Rock, AR: Democrat, 1950. 104 pages. [top]
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Public Relations.
London: St.Paulÿs House, 1970. 241 pages. [top]
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Inside Public Relations.
Boston: Allyn and Bacon, 1982. 415 pages. [top]
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Public Relations in the Local Community.
New York: Harper and Bros, 1950. 228 pages. [top]
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A Communications Manual for Non-Profit Organizations
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Public Relations for Retailers.
New York: Macmillian, 1949. 248 pages. [top]
- Mandingo.
Pauline E.
Jean Reade in Public Relations.
New York: Dodd, Mead, 1954. 248 pages. [A really bad novel] [top]
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Lester.
What You Don't Know Can Hurt You.
New York: Quadrangle. 1972. 288 pages. [top]
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Modern Public Relations.
New York: McGraw-Hill, 1979. 496 pages. [top]
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The Nature of Public Relations.
New York: McGraw-Hill, 1963. 393 pages. [top]
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Public Relations for School Personnel.
Midland, MI: Pendell Publishing Co, 1974. 273 pages. [top]
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H. S.
Getting Your Name in Print.
New York: Funk and Wagnalls, 1924. 114 pages. [top]
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William and Erwin Knoll.
Anything but the Truth.
New York: G.P. Putnam, 1968. 250 pages. [top]
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George.
Handout.
New York: G. P. Putnam, 1935. 242 pages. [top]
- Middle
West Utilities Co.
Minutes. Conferences of the Directors of Public Relations and Women's
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Chicago: Feb 5-7, 1925. 330 pages. [top]
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Hospital Public Relations.
Chicago: Physicianÿs Record, 1939. 361 pages. [top]
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Dale.
The Information War.
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School Public Relations.
New York: Appleton-Century, 1957. 556 pages. [top]
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H. Frasier.
Public Relations Principles, Cases and Problems, 8th edition.
Homewood, IL: Richard D. Irwin. 1981. 554 pages. [top]
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William, chairman.
Public Relations of Public Personnel Agencies.
Chicago: Civil Service Assembly of the United States and Canada, 1941.
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Norman and Allen T. Harrell.
Public Relations Management by Objectives.
New York: Longman, 1984. 404 pages. [top]
- National
Council of Jewish Women
So, You're Council's Publicity Chairman.
undated pamphlet. 20+ pages. [top]
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Department of.
"Public Relations Manual, United States Pacific Fleet."
Pearl Harbor, TH, 1951. 80 pages. [top]
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Writing in Public Relations Practice: Form and Style.
Belmont, CA: Wadsworth, 1981. 364 pages. [top]
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Douglass Ann and Alan Scott.
This is PR: The Realities of Public Relations.
Belmont, CA: Wadsworth, 1976. 318 pages plus instructor's manual;
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Public Relations Writing. Form and Style.
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Earl.
"Approaches to Public Relations."
Text of Nov 19, 1945 address to Standard Oil (New Jersey). 21 pages.
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Donald L. and Jo Ann Crow.
Instructional Technology: Basic Media Skills.
Manacha, TX: Sterling Swift, 1979. 145 pages. [top]
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William A.
A Selected and Annotated Bibliography of Public Relations.
Austin, TX: U of Texas Press, 1967. 41 pages. [2 copies] [top]
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William A. and Raymond W. Miller.
Public Relations.
New York: The Roland Press, 1951. 398 pages. [top]
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Fundamentals of Public Relations.
New York: Pergamon Press, 1974. 496 pages plus manual;
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A Guide to Information Sources.
Detroit: Gale Research. 1970. 153 pages. [top]
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Publicity--How to Get it.
New York: Barnes and Noble, 1977. 176 pages. [top]
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Life Insurance Company of California.
þSo, You've been elected Publicity Chairman.ú
undated. 21 pages. [top]
- Office
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Public Affairs Handbook. Vol I: The Printed Word.
37 pages; Vol II: Sight and Sound. 39 pages. DC: GPO, 1968. [top]
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Wally.
The Corporate Personality.
New York: Mayflower, 1978. 215 pages. [top]
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The War that Business Must Win.
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The Hidden Persuaders.
New York: Pocket Books, 1958. 242 pages. [top]
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Association Management.
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Jacquelyn.
Public Relations in Business.
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The Mass Media and Modern Society.
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Dwight Hillis and Clifton Blackman.
Blueprint for Public Relations.
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Holy Ballyhoo
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The Persuader.
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"Inside Public Relations."
Englewood Cliffs, NJ. 1963. 56 pages. [top]
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Ink.
After [Business] Hours.
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Public Relations Idea Book.
New York: Printersÿ Ink Publishing, 1953. 349 pages. [top]
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Special Report No. 102 "Guide to Profitable Public Relations."
16 pages. undated. [top]
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"Fees, Charges and Overhead in the Practice of Public Relations."
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Principles of Publicity.
New York: Appleton, 1926. 420 pages. [top]
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Robert E.
Effective House Organs.
New York: D. Appleton, 1970. 361 pages. [top]
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Robert E.
Friendship in Business.
Charlottesville, VA: Business Book House, 1938. 319 pages. [top]
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Public Relations and Business 1900 - 1929.
Baltimore: Johns Hopkins, 1968. 178 pages. [top]
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Rogers, Henry C.
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[top]
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Public Relations and the Line Manager [top]
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