|
©
The Museum of Public Relations |
 For many years, Moss Kendrix was the host of a weekly radio program "Profiles of Our Times, " on WWDC . |
Moss Kendrix was a public relations pioneer who left a lasting legacy and a major imprint on the way African Americans are portrayed through the power of advertising. During his lifetime, he designed countless public relations and advertising campaigns that promoted African-American visibility for news organizations, entertainers, and corporate clients including Carnation, the Ford Motor Company, and the Coca-Cola company. He educated his corporate clients about the buying power of the African-American consumer, and helped to make America realize that African-Americans were more complex than the derogatory images depicted in the advertising of the past.
|
