© The Museum of Public Relations
All Rights Reserved.
61 Broadway, Suite 1050
New York, NY 10006
voice 212.943.5858
fax 212.943.9439


For many years, Moss Kendrix was the host of a weekly radio program "Profiles of Our Times, " on WWDC .

Moss Kendrix was a public relations pioneer who left a lasting legacy and a major imprint on the way African Americans are portrayed through the power of advertising.

During his lifetime, he designed countless public relations and advertising campaigns that promoted African-American visibility for news organizations, entertainers, and corporate clients including Carnation, the Ford Motor Company, and the Coca-Cola company.

He educated his corporate clients about the buying power of the African-American consumer, and helped to make America realize that African-Americans were more complex than the derogatory images depicted in the advertising of the past.

Introduction

The Life and Legacy of Moss Kendrix

The Coca-Cola Years

The Coca-Cola Proposal

The National Association of Market Developers

SPECIAL REPORT: The Changing Face of the Urban Markets

The African-American Image Abroad: Golly, It's Good!

The African-American Image in Advertising

The Advertiser's Holy Trinity: Aunt Jemima, Rastus, and Uncle Ben

A Distorted Reflection: African-Americans and Beauty Products

The Times They Are A-Changing 1960 - 1990

The Advertising Future for African-Americans

What the Public Thinks, Counts

The Alexandria Black History Museum

The Museum of Public Relations home page