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The
Case for PR Licensing
What
are your opinions about PR Licensing?
PART
I: Arguments FOR
What follows are several reasons given in support of licensing.
For each, indicate whether you strongly agree, agree, disagree,
strongly disagree or have no opinion.
1.
Lack
of licensing victimizes clients or other employers of public
relations practitioners who have no standard by which to measure
their qualifications.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
2.
The reputations of qualified professionals are demeaned by those
who lack the requisite experience, education, skills and integrity.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
3.
Professionalism is expected of lawyers, doctors, and teachers.
No one objects to licensing them on Constitutional grounds.
The same should apply to public relations professionals.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
4.
Licensing will help the public relations profession regain and
retain the public's trust.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
5.
Licensing will hold public relations professionals to higher
standards of ethics.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
6.
Licensing assures minimal standards of educational attainment.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
7.
Public relations is a field for generalists, which means
that a variety of undergraduate studies would make a strong
background. People would not be required to pursue one line
of study only to qualify.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
PART II: Arguments AGAINST
The
following are arguments that have been made against licensing.
Again, register your views.
1.
Licensing is always billed a means of protecting the public,
but in practice it works to restrain trade by restricting entry
into a profession.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
2.
Licensing offers minimal protection from charlatans and incompetents,
as both the legal and medical professions have demonstrated.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
3.
Licensing is the first step toward the bureaucratization
of an industry which depends upon creativity and in which many
small firms have prospered.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
4.
Licensing is a vehicle for removing the "politically incorrect"
practitioners from the industry.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
5.
The profession as a whole, and all reputable PR firms, adhere
to a code of ethics already.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
6.
Voluntary registration is a mere sham. Refusal to register
will be taken as a mark of incompetent, shady or unethical practice,
regardless of the facts of case.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
7.
Licensing amounts to a violation of every American's freedom
of speech.
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion
PART
III: In Your Own Words
1.
What are the most prominent reasons why you are for or against
licensing? List up to three.
2.
What modifications or provisions to the proposal would be necessary
to make licensing acceptable to you?
3.
What other changes to the field of Public Relations would you
like to see in the 21st Century?
PART IV: About You
(Optional,
but appreciated.)
Name
Company
name or Institution name
Position
or title
E-mail
address
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