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Edward
L. Bernays The
Museum of Public Relations Reference Library.
More than 250 titles. Download FREE copy of RealPlayer 8 Basic to view video clips coming to this site soon. © |
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1934 Unable to convince American Tobacco to change Lucky Strike's green package to a neutral color, Bernays recommends the company "change the color of fashion." Keystone of the "Green Ball" campaign gala at The Waldorf-Astoria, a charity event at which wearing a green gown is required.
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