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“...in
the normal course of events I don't expect I will ever be a pioneer.”
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Edward
L. Bernays The
Museum of Public Relations Reference Library is now open. More
than 250 titles. Download FREE copy of RealPlayer 8 Basic to view video clips coming to this site soon. ©2006 |
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How
wrong he was. From the Progressive Era to the Eisenhower years,
Arthur W. Page's thoughts, his philosophies, his principles and
most importantly his words would change public relations from "press
agentry" into an integral fabric of American corporations. His
years in publishing perfected his writing skills, his time as vice
president of AT&T shaped a profession, and his later involvement
in World War II would have a profound effect on the world. This
exhibit will focus on Page's early years with publishing house Doubleday,
Page and Co., where from 1905 to 1927 he served as editor of the
World's Work and later as vice president of the company; his influential
years as vice president of AT&T; his contributions to the war
effort, including the development of the Marshall Plan and Radio
Free Europe, and his dealings with "big business".
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